How Do I Pay Someone to Put Reviews on Amazon
Updated 2022 with upward-to-date tactics and strategies.
As we all know, reviews are critical to a product's success on Amazon. Ever since, Amazon removed incentivized reviews, getting reviews has been harder and harder. Withal, there are some easy sure-fire ways to get reviews – some that are completely white-chapeau, and some non so white-lid.
In this post, nosotros'll talk over the current state of affairs for Amazon reviews and how to get those critical offset reviews.
How to Get Amazon Reviews and Ratings
This article volition describe how to get Ratings which include both text reviews and simple star ratings of your product. Your overall rating is what contributes to the the star rating of a product, which is what we all care about.
In 2020, Amazon transitioned Reviews to Ratings. The deviation is that customers can now simply go out a star rating without leaving a text review.
It is far easier for a custom to get out a star rating than a written review. The upshot has been that is now easier to go ratings on Amazon. Ratings also tend to skew higher than reviews.
How Amazon Calculates Product Ratings
Always since Amazon removed incentivized reviews and introducedverifiedandnon-verified reviews, how Amazon calculates a production'due south rating has become increasing circuitous. All ratings and reviews are non weighted equally.
Amazon uses a complex weighted-average algorithm when computing the boilerplate rating of a production. A product with just one five-star review could potentially have a rating of anywhere from 0-5 stars.
Amazon does not reveal the factors considered in this algorithm but it's commonly accepted the following variables are important:
- Review age
- Reviewer contour (number of reviews, average rating of reviews left, etc.)
- Length of review
- Number of helpful votes
- Verified or non-verified
- Rating vs written review
- Deviation from mean rating
Substantially, a recent long review that with a number of helpful votes written from a reviewer with a strong reviewer profile volition likely testify upwardly nearly the tiptop of your reviews and will likewise weight your overall rating more heavily.
Amazon White Hat Review Strategy
Here's a solid white hat review strategy for getting Amazon production reviews and ratings:
#1White Hat Tactic #1: Amazon Vine
In December 2019, Amazon rolled out the Vine programme to all sellers.
To utilise Vine yous enroll your production via the Advertising carte du jour within Seller Key. You and then requite your product abroad to Vine Voices members (people with a history of providing insightful reviews). Equally of October 2021, it will price $200 per product to enroll. Prior to Oct 2021 it was free only it's nonetheless a bargain compared to the $2500 information technology used to toll for Vendor Primal clients. Yous can only enroll products with less than 30 reviews.
Vine is a not bad style to get some early on reviews with one caveat: Vine reviews have been known to be more disquisitional than average. 1-iii star reviews are not uncommon. Dissimilarity this with the Early Reviewer program where nigh reviews typically are four or 5 stars.
#iiWhite Hat Tactic #two: Use the Asking a Review Button
As previously mentioned, Amazon rolled out the Request a Review button in 2019. In our testing, we've plant this push results in about a 10% to 20% increment in the rate of reviews. Increasing the probability that existing customers get out a review is the most important affair that you can practise to increase your number of reviews.
Hither are some more than details about what orders you tin can employ this push on and what exactly happens when it's pressed:
- Must exist used on orders within 4-30 days of an order existence delivered
- Product rating request and seller feedback request will be sent in the same email
- Bulletin cannot be customized
- Using information technologydoes non disallow yous from requesting a review separately
Y'all tin manually click this push button within your Manage Orders page within Seller Cardinal. However, the easiest way past far is to use some tool to automate this such as Jungle Scout's chrome extension.
#3White Lid Tactic #3: Use Product Inserts
Product inserts can be useful when reminding customers to exit a review although you must exist careful not to provide any if/and then statements in the insert verbiage, for case, "If you leave us a review then nosotros'll requite you lot a lifetime extended warranty".
I constructive and relatively risk-gratis way to utilize inserts is to ask customers to register their product for an extended warranty (or something similar) to go their email. Later, you can enter them in an email auto-responder series to remind them to get out a review.
Amazon transport an ominous email to sellers reminding them not to use inserts to enquire for positive reviews. Reminding the client to go out a review is still OK, y'all just can't ask them to leave a positive review.
#4White Hat Tactic #four: Use ManyChat to Engage With Previous Customers
If you're not using ManyChat to aid increase your Amazon sales yous should be now. The full details of how to prepare your ManyChat bot are beyond the telescopic of this article only y'all can do it inside a few minutes. A sample flow would like the following:
You tin can use an append service to target previous customers or apply an existing audience you have set up (if you don't utilize either of these two things you'll basically be employing a spray and pray approach).
#5White Chapeau Tactic #v: Product Giveaways and Discounted Products
By using steep discounts, you tin become more sales for your products and increase the likelihood of more reviews. I price all of our prices with a 25% discount when launching them to get stronger immediate sales.
There are also discount andrebate clubs that push the boundaries of white hat tactics but are even so technically TOS compliant equally of this writing. RebateKey is one of the most popular of these services. These services often are more aimed at getting sellers total price credit for sales than reviews per se simply a high percentage of purchasers do in fact leave reviews.
#6White Hat Tactic #vi: Launch New Products to an Email List (VIP Gild)
Hopefully, yous've been building your off-Amazon e-mail listing. If yous have an email list, and so when you lot launch new products do not send them links to your website to purchase, instead send them direct to your Amazon product particular page on Amazon.This accomplishes two things:
- Yous get vital initial sales velocity for your products
- Your email list is more likely to produce satisfied customers who will subsequently exit reviews
Sales velocity is critical for Amazon. There are some who believe Amazon besides rewards brands that produce sales on Amazon from outside of Amazon.
2nd, your email list is probable to exist an audience of people who similar your product. Subsequently, they'll be more likely to exit positive reviews. You can as well get into grey-lid strategies and in your email smash ask customers to email you later purchase and offer them some kind of refund via PayPal. You're not refunding them in return for a review – you're simply offering a product discount. Of grade, one time they email you lot, you've gotten that disquisitional customer date and it'south easier to solicit reviews from them.
How to Notice Who Left an Amazon Review?
At this signal, y'all may exist wondering if there's a way to effigy outwholeft you a review for a particular product. Amazon certainly does not make it easy to figure out who left a review. Clever services (often Chrome Extensions) for many years have used advanced techniques (specifically something called aprofile ID) to assistance sellers determine the Order ID of who left a review. Amazon has closed these loopholes. As of now the only manner to figure out who left a review is if the client uses the same proper name on their product review every bit they utilize in their aircraft accost.
#7 White Lid Tactic #seven: Request Reviews from Customers Who Have Left Positive Seller Feedback
Near buyers on Amazon don't quite empathize the difference between seller feedback and production reviews. Virtually of u.s.a. accept probably seen production reviews left in Seller Feedback at some point. It is essential to constantly review your seller feedback.
Proactively email all customers who have left positive seller feedback, particularly those who left production reviews, and asking them to leave product reviews. I fifty-fifty include an attachment like this with my emails explaining how exactly to leave product reviews. Only a small minority of buyers leave any feedback and those who take left seller feedback are more likely to exit product reviews.
#8White Hat Tactic #8: Utilise Amazon to Contact Critical Reviewers
Up until recently, you were unable to contact customers who left a negative review equally information technology was nearly impossible to observe the heir-apparent identity of a critical reviewer. In 2021 though, Amazon rolled out the ability to contact customers who have left a 3-star review or less.
This features works well to initiate a dialogue with customers who left critical reviews and hopefully make them happy and have them revise their reviews. There's some important notes about this buyer contact feature though:
- Amazon sends disquisitional reviewers a canned bulletin (and yous tin can not send a custom message until the customer responds to the canned bulletin
- Y'all must exist Brand Registered
- There is contingency on the client revising the review
This tactic won't get you any more reviews, but having customers modify or delete negative reviews is arguably more impactful than anything else.
#9White Hat Tactic #9: Swell Packaging
In ecommerce, great product packaging leads customers to overlook product flaws and bad packaging makes them observe flaws. Your product packaging is the first impression a customer volition have of your production and often what customers will get out their review based on. You can run into an example of one of the packaging for one of our previous brands below.
If you want to take a 4.5 star or 5 star product yous demand to spend a little bit more time and effort on your product packaging. This means no poly numberless and no evidently boxes. Use full-colour boxes when possible. Include adequate use-manuals (fifty-fifty for the simplest products) and other product inserts that give your product a polished experience.
#tenWhite Hat Tactic #10: Asking Reviews from Customers You've Provided Customer Service To
If you appoint in a conversation with people and provide keen customer service, virtually people are happy to leave a not bad review regardless of the product. And I mean real engagement – not some Feedback Genius autoresponder. Engagement tin can include:
- Questions virtually a product earlier a purchase
- Technical support after a buy
- Returns for a product that is merely no longer needed
- Making an unhappy customer happy
If you have a conversation with a client and yous ask them "tin can you leave a review?" most customers volition happily oblige.The easiest reviews to get are from customers who ask a product question and then club. Check up on them in a week to make sure they got the product. AFTER they reply to your business email confirming they got the product and then ask for a review.
Grayness & Black Chapeau Amazon Product Review Techniques
No article on getting Amazon reviews would be complete without speaking about grayness and blackness hat review techniques. I exercise not endorse these techniques at all (in fact, I would strongly suggest you avoid them altogether) simply it'due south valuable to know what techniques sellers are using to get reviews in today'due south Amazon globe.
#1Black Lid Tactic #i: Friend and Acquaintance Reviews
I suspect most sellers have been guilty of soliciting a review or two from a family member or friend. This is strictly confronting Amazon's TOS. Amazon is very good at detecting connections between reviewers and sellers (via shared shipping addresses, IP addresses, etc.) and then sellers must be conscientious to avoid having these connections detected by Amazon if using these strategies. If used sparingly, the detection levels from Amazon are low and generally, if Amazon is suspicious of a small-scale number of reviews, they will simply prevent them from being published.
Account Intermission Gamble level: Low
#2Black Hat Tactic #2: Facebook Review Groups
On Facebook at that place exist A LOT ofReview Groups where y'all requite abroad your product to group members and refund them afterwards they've posted a review. Here'south an example of one Facebook review grouping. Search for "review group" on Facebook and you'll run across tons more.
This is explicit commutation of a refund for a review is one of Amazon'due south almost suspendable offense. Given that the entire substitution takes identify off of Amazon information technology is difficult to runway, notwithstanding, all it takes is 1 customer messaging you through Amazon asking for their refund to immediately arouse pregnant suspicion from Amazon.
Business relationship Suspension Hazard Level: Medium
#iiiBlack Lid Tactic #3: Using Email Suspend Services to Target/Contact Customers
Amazon famously does everything possible to keep sellers from accessing customer information. They hibernate email addresses and phone numbers. E-mail appending services accept Amazon shipping data and match it against Big Data databases to obtain a client's electronic mail address and/or phone number. Some services claim a forty% success rate just most arewell beneath this.
It's a bad idea to contact these customers directly once you get their e-mail simply these services can be used effectively to remarket to customers on Facebook/Google/etc. with minimal chances of being defenseless from Amazon.
Account Suspension Run a risk Level: Medium
#ivBlack Chapeau Tactic #4: Using Zombie Accounts to Get Faux Reviews (Brushing)
Amazon has a serious outcome, peculiarly amidst Chinese sellers, with fake reviews. This is done on a Large scale to accumulate dozens or hundreds of fake reviews. Essentially these services use fake Amazon accounts to purchase a seller'southward products and and then go out fake reviews. This composure of these services is mind blowing. Prices range from $1-3 per review depending on the likelihood of these reviews to be detected by Amazon.
Amazon is playing a constant game of whack-a-mole to fight against these fake reviews and they are becoming increasingly meliorate at detecting these fake reviews and suspending sellers permanently who utilize them. However, you don't demand to dig to find a lot of sellers notwithstanding using fake reviews with impunity.
Account Break Risk Level: Very Loftier
#5Blackness Hat Tactic #5: Bribing Amazon Cathay Employees to Delete Negative Reviews
Amazon also has a serious problem right now with employees accepting bribes from sellers to perform a number of nefarious tasks including deleting negative reviews. I am serious – this happens on a relatively large calibration, especially amongst Chinese sellers. According to price sheets I have viewed from Chinese vendors, Amazon review deletion services charge around $300 per review deletion so it is non cheap.
Business relationship Suspension Risk Level: Extremely High
Review Maintenance: Review Upvoting, Review Removal, etc.
There are a few other things yous can exercise to improve your review profile, some white hat and some black hat.
Review Upvoting
Do you have a terrible 1-star review that is the first review being displayed? While you may non exist able to remove it, you lot can upvote your top reviews to increase their visibility and decrease the visibility of the negative reviews.
Amazon unremarkably displays the virtuallyhelpful reviews at the top.
Y'all can ask friends and family to upvote (re: mark equallyHelpful) a top review. At that place are also services that will upvote reviews for around $0.l-$i.00 per upvote. This is non TOS-compliant but also something Amazon does not appear to be monitoring vigilantly.
Even more blackness hat, in 2019 there are reports that a big number of Abuse reports for a particular review will automatically trigger that review being removed.
Review Removal
Believe it or not, Amazon will actually remove negative reviews in certain circumstances.
The easiest reviews to get removed are ones that contain offensive linguistic communication (swearing, racist terms, etc) or URLs.
Withal, recently, Amazon is also willing to remove reviews that are entirely fulfillment based for products fulfilled by Amazon. If requesting this type of removal simply open a example within Seller Fundamental, give a link to the review and clearly state the reason that y'all are requesting removal. Amazon loathes to remove reviews only it'south worth trying, even with a low success charge per unit.
Conclusion
The landscape for obtaining reviews on Amazon has completely inverse in the last year. Launching products has gotten considerably harder simply this tin actually be a good thing for many sellers as it keeps out a pregnant portion of the competition.
What is your review strategy for launching a product? Do you have any tactics not mentioned here? Please share in the comments beneath.
Source: https://www.ecomcrew.com/how-to-get-amazon-reviews/